The Fitness Industry - Jesse Phelps, Cameron Clack, Cara Brassil, & Adele Payne
  1. Who is(are) the target member(s) of the Fitness Industries?
  2. What message(s) do the Fitness Industries try to send?
  3. Where do the fitness industries get their funding?
  4. What industries work together to help the fitness industries? Which work against the fitness industries?
  5. Recommendations: In the interest of averting a national obesity catastrophe what….
6. How many Fitness Centers are established in a county?
7. Is access easy to apply to these Fitness Centers?
8. Is it affordable for the average citizen?
9. What percent of obese citizens come in and get the help they need?
10. What is the number one reason that keeps obese people from coming back?
11. Do the people that come in and workout have a nutrition plan as well?
12. How much publicity do Fitness Centers gain?
13. What are Fitness programs doing to fight obesity?
14. What are some bad habits that contribute to obesity inAmericain regards to fitness?

Inside a Personal Trainier's Struggles,r:14,s:0&tx=37&ty=82
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Dave After
Dave After,r:12,s:0&tx=105&ty=66
"Overcoming Obesity - A Personal Trainer's Story." ISSA. ISSA, 7 Mar. 2006. Web.
22 Sept. 2011. <>.
Cara Brassil

David Gluhareff is a personal trainer who hadn't always focused on staying fit and healthy, in fact, he was included in the high percentage of American teenagers who exceeded the body mass index and was medically defined as obese. For someone who understands the struggle and attitude determination, Gluhareff connects to his clients and readers by emphasizing the importance of staying in shape.
In his book, “How I Lost 100 Pounds!” Gluhareff describes in detail his emotional and physical struggles he had to go through in order to lose 100 pounds within a little over a year. With the combination of proper nutrition, exercise, supplementation, rest and recover, and stress management, Gluhareff was successful at losing weight, maintaining weight, and gaining more muscle. His book focuses on the inspirational story of his teenage lifestyle and how much his attitude has changed along with his appearance. “The goal of this book is to be motivating and inspiring to others,” says Gluhareff, “and to show people who need to lose weight that it’s possible for them to get their weight under control.” Gluhareff takes his job seriously, and throughout all of his clients’ difficulties, gluhareff has never taken on the roll as a drill sergeant, instead, he requires commitment. With the perseverance and persistence, gluhareff deals with his clients’ mental, emotional, stress, and weight problems. He has found a way to motivate his clients along with creating a bond to help strengthen their mood to rise to a more positive outcome.

Food Addiction?
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Cara Brassil
Food addiction is a commonly and challenging when trying to get rid of excess body weight, but it doesn’t have to create more issues. Change is the best way to start bettering the lifestyle caused by food addiction. Change what is eaten. Then replacement, replace it for healthier ones, for example, get rid of milk chocolate, potato chips, pizza, soda, and candy with more nutritious foods. Usually, people turn to fatty and sugary foods to comfort them, but replacing them for healthier food can start a new habit that alternate moods to being more positive every day.

Using a replacement guide can be very helpful for changing your diet. Replace soda and sugary drinks for homemade smoothies (without sugar). Start eating more fruits and vegetables. Get addicted to them, these fruits have essential nutrients in them and can satisfy your sugary craving. Eat nuts instead of chips, usually chips are packed with fat and salt, but replacing them for nuts provide omega-3, fatty acids, fiber, folate, and vitamin E. their more nutritious and can replace the fatty need. Try eating sweet potatoes instead of potatoes. Mashed, fries, and baked potatoes are filled with oil, salt and fat, which is huge load on your body. Sweet potatoes are naturally sweet and can be cooked with olive oil to refrain from the harm to your diet. Enjoy a homemade pizza, making one at home with low calorie cheese and sauce can satisfy your taste buds and you might notice you won’t eat as much. Finally, replace milk chocolate for dark chocolate. Dark chocolate has less sugar and helps lower blood sugar.

Steps to a Healthy Life

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Cara Brassil

Obesity has become 17% of 6 to 19 year olds in America; this problem is growing every day and doubling maybe even tripling every year. As evident as it is, this issue is serious. It’s difficult to tackle the struggle of losing weight in general, and is even harder as an adolescent. With the constant nagging and bulling, kids and teens turn to food comfort their insecurities, and with the many health defects obesity causes, it doesn’t make the issue anymore easier. Luckily, there are certain steps anyone can take to achieve a healthier lifestyle.

First, modify your diet. Don’t go on crash diets or fad diets; instead substitute certain foods for healthier ones. Instead of a soda go for a juice, instead of chips go for some nuts, and instead of ice cream go for a yogurt with fruit. By decreasing your daily calorie intake by 300-500 slowly, your body can adjust over time with the difference of your diet. Keep decreasing every few days, until you end up around 1800-2500 calories a day. Depending on your gender and activity level, this may vary. Doing this slowly is best, for your body will be undergoing a completely different intake.

Second is your food access. Look at a USDA food pyramid, and determine what you should add and take out of your diet. Whole grains, lean proteins, fruits, vegetables and healthy fats are a necessity for healthy living. Try some healthy recipes, taking the time to plan your meals everyday will help start the process of getting in shape. Like the first step, start small. Get rid of most junk food for one month, and then add a soda for the next. Do whatever works for your body so you don’t shock it.

Thirdly, keep track of your progress. Record what you eat, how you feel after you eat, if you like what you ate, your state of mind, feelings about weight loss and your goals. Try to keep this with you at all time so you can record your progress and identify where you need to make more improvements. You can also use this notebook as a cookbook and recipe plan. Using this journal is key, for it holds yourself accountable and triggers if you fall behind in your progress with food.

Finally, get active. Start small and slowly work you’re up to being more active. Change your daily decisions. Instead of taking the elevator, take the stairs. Start by walking around your block every so often, then try it once a week then every other day, then try to run and walk, and then try to run most of it. Find a gym, or something you’re interested in. for example, hiking, biking or a sport. Anything that keeps you on your feet and moving, explore your options and start the exciting new lifestyle that waits.
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Bad Habits of the Obese
"Overcoming Obesity - A Personal Trainer's Story." ISSA. ISSA, 7 Mar. 2006. Web.
22 Sept. 2011. <>.
Cameron Clack

When working out, overweight people make many mistakes which don’t help them to lose weight. Many obese people don’t exercise regularly. 24- Hour Fitness recommends two to three cardio exercises for 30- 45 minutes, twice a week. This training will create muscle and burn fat. Many obese people eat most of their meals out and help themselves to a second portion. Restaurant portions are way too large according to representatives of 24 Hour Fitness. It takes 20 minutes for your mind to catch up to your body. That being said, eating a second portion puts more food into your system needlessly. Many obese people don’t turn down sweets and typically avoid light activity, such as walking a little further from the parking lot to the store, or watching television with snacks. Many obese people eat to make themselves happy, ie when they don’t need food. Eating is a mood-altering experience, which can only make losing weight more difficult. Most importantly, when losing weight, it’s important to not skip meals. This seemingly helpful absence of food can lead to a food binge the next meal over. Eating fewer, larger meals can cause insulin to spike. Several smaller meals has proven to be a more healthy diet.

LA Fitness Guide to Using the Fruit Diet
By Cameron Clack
Grapes offer protection against blood clots. When eating, try your best to sit upright for 10-15 minutes and stay calm whilst eating. Fruits and vegetables are proven to protect the body from varieties of cancers. Women should try to increase their fruit portions to two cups a day. At least. Grapefruit, watermelon, honeydew, cantaloupe, papaya, peach, strawberries, blueberries and raspberries all enhance ones low energy density diet intake. One should always avoid canned fruits do to the preservatives they are stored in. A stalk of celery and a leaf of lettuce or two are always helpful to eat, as they burn more calories to eat than the calories they contain.

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24 Hour Fitness Partners with Weight Watchers
By Jesse Phelps

These two industry leaders in weight loss and fitness are coming together to optimize their services to reach a healthy lifestyle for those affected by obesity. The research shows, those who live a healthy lifestyle tend to eat smart and incorporate physical exercise into their daily lives. By partnering with 24 Hour Fitness, weight watcher members now have access to top of the line equipment that will allow them to reach their goals, faster. Together the 2 companies have created a precursor course called “Jumpstart” for those who want to integrate into the program. It is a series of exercise classes designed to meet the needs of people on all levels of fitness. These provide a basic foundation of strength training, cardio and stretching for those who are beginners just starting an exercise routine.

Top 10 Reasons We don’t like to Exercise
By Jesse Phelps

We all have our reasons for not wanting to exercise and stay fit, and they can vary from person to person. Yet they all fall into the same category, in some form or another. Here’s what the experts have come up with for the top 10 reasons we don’t like to exercise.
  1. We HATE to exercise. One can find it hard to enjoy exercise. It is theory, an acquired taste, but with practice and consistency, things can turn around. Solutions: try group fitness with some buddies and work together to accomplish a goal; or try something such as wii fitness or xbox kinect which offers as much fun as it does exercise.
  2. We give up too easily. Three main reasons we quit are: boredom, confusion, and soreness. Solutions: Boredom and confusion can easily be solved by researching exercise plans that meet your needs and intrigue you at the same time and get a personal trainer who can motivate you as well. As for soreness, stretch often before and after exercising and try remedies such as a dip in the hot tub, etc.
  3. The changes aren’t apparent. We often become disheartened when we don’t put on the mass or lose the weight we want to, Solution: Make realistic fitness goals, these things can’t be expected overnight and just take time and perseverance.
  4. You don’t know HOW to exercise. Physical fitness isn’t rocket science but it does take a significant amount of knowledge to do correctly. Solution: This is when a personal trainer really comes in handy, plus there are tons of classes for all fitness levels and can cater to one’s needs.
  5. You want to work out but have family obligations. Some of us don’t have the luxury or time to access a gym. Solution: Workout at home! A pair of 10 pound dumbbells can prove useful for a multitude of exercises. Fitness video can also prove beneficial without leaving the solitude of one’s home.
  6. The motivation isn’t there. Exercise requires a proactive attitude, for one to take personal initiative. Solution: Really consider your goals and when losing steam, reflect back and remember what it is that you’re trying to accomplish in being fit.
  7. Exercise hurts! Injury or excessive soreness can result, but it does not have to be the case. Solutions: Start light, nothing to heavy, never sacrifice quality for quantity. You should ease it to into, no reason to blow yourself out on day one and spend the rest of the time trying to recover. Take an extra day of rest when needed, it doesn’t do much good to strain your body anymore during its recovery period.
  8. You’re afraid of commitment. When planning exercise routines, they can look overwhelming even on just a daily basis. Solutions: Make small goals, that can be reached within a reasonable amount of time and they will make Leigh way for more goals to accomplish and drive your motivation. Simply, you have to make exercise a PRIORITY.
  9. You don’t have TIME! While exercise can be time consuming, you don’t have to make it so. Solutions: Keep a calendar, this way you can be sure of what constitutes your day and do what you need to; to squeeze a workout in, even if it’s just 15-30 minutes. It can make the difference.
  10. Can’t afford a Gym membership. No one says you have to join one to meet your exercise needs. Solutions: Look no further than your community centers. You should be able to find a workout facility nearby. And when in doubt, places such as the YMCA are available for use as well.

Fitness Centers Nationwide

By Jesse Phelps

As of October 12, 2009 there are 61,404 Fitness facilities in the United States; anything from a gynasium to an aerobics studio to slenderizing salons as far as we know.

Staying Fit: Majority of Older Adults Struggle with Weight

Cameron Clack

According to ABC News, about 70 percent of adults over age 60 are obese. The study subjects were more than 4000 mean and women for 18 years. As one gets older, a person’s metabolism will slow down. This decrease in metabolism can cause weight gain which can lead to Type Two Diabetes. According to ABC News, type 2 diabetes has doubled in theUS over the last 15 years. According to Dr.Besser, ABC News senior health editor believes that eating more greens and light physical activity will keep one healthier. Lower impact sports and activities are suggested for the elderly, such as swimming and walking.

Gym Memberships

Many people think that getting a gym membership can be pricy, but that’s because they don’t know the right steps in getting one. Gyms are eager to get new customers and will do almost anything to get you to join. Negotiating your price can be a great way on getting an awesome price on your membership, they do this because many fitness centers have competition and they want you to spread the word about them. Besides negotiating, you can also find discounts or deals that can also lower the prices of your total cost. Insurance companies often offer discounts in their health and wellness programs. Asking for any special deals may help you as well in lowering your prices in your gym membership. All of these tools and tips can make getting a gym membership much easier and is available to everyone.


There are many ways that the Fitness Industry get media and attention. First, all the magazines and tabloids that are issued on fitness and health, these motivate many people to keep their health and fitness in balance. Even just finding it on the computer, many people’s jobs are to spread the beneficial factors that fitness has to offer our society and how it keeps us in check. Many celebrities influence the good habits of working out as well, such as, Oprah Winfrey who is an icon to millions of people in the world and a woman that many people look up to. Lastly, for women, are the women magazines that we must have in our homes. Most of these magazines talk about how you can help yourself in staying in shape for upcoming events and such. The Fitness Industries get many different but beneficial types of media that keeps these industries in business and keeps the money flowing.


Location is a massive component to the amount of individuals coming in and out of the Fitness Centers. There can be many problems that can make it grueling to have to come in and out of the gym everyday. Such factors include, traffic jams or traffic patterns, which can making coming to the gym an everyday struggle for some. When people come they don’t want it to be a burden to constantly coming back and forth just to get a simple one hour workout. Most of the most populated Fitness Centers are located in marketplaces that get a lot of incoming citizens. This gets a lot of positive attention towards their business which is how the Fitness Industries keep growing and getting better.

Jesse Phelps
The U.S. has stepped up their policy on fitness. They have taken large strides to provide the oppurtunities for American citizens to get the exercise they so desperately need. More institutions of fitness have been open to the public in order to ensure that they can be easily accessed with reasonable ease. The fitness industries have developed various programs with personal trainers to meet every level of need for those desiring physical fitness. Not to mention, The Fitness Industries has released various studies and amounts of research to the public on not only how to exercise right, but to eat healthy as well. The reality is obesity is a enormous problem, no pun intended. Therefore, the little steps the Fitness Industry has taken, is ensuring a positive impact on the health of Americans.

Action Plan

Cameron Clack

As of 2009, there are 45.3 million members in 29, 750 gyms. Now, with all the gym memberships that people have and pay for the question still is: Why are people still obese? The answer lies in poor education, inconsistency, lack of motivation, and lack of discipline. What people need is an action plan. MEDC stands for Motivation, Education, Discipline, and Consisitency. If people were to educate themselves, never lose sight of their goal (to lose weight), to be disciplined in their work out routeines and not "treat themsleves" or take "days off", and to stay consistent they will acheive their goals. MEDC is a simple acronym that will guide the misguided in the fitness industry.

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