The Image Makers:Advertising
Group: Nick Ortega, Shane Laskowski, Adam Lomnitzer, John Howard
Leader: Nick Ortega

Essential Question: How is obesity sold?


Thoughtful Questions:
1) Why are food items in commercials presented better than what is served?
2) Why are they targeting our children.
3) What kinds/who is endorsing certain fast-food companies?
4) Why does McDonald's has the McRonald Donald House.
5) Why would McDonald's sell Apple Slices? Apple Slices the center focus of commercial ad?
6) How healthy foods well advertised?
7) How is food falsly advertised?
8) How do schools promote healthy foods?
9) How do ads discriminate against obese people?
10) What are a few different ways of advertising?
11) How can we resstrict the advertisement of unhealthy foods?
12) Are there ways besides advertising that fast food companies sell advertising?
13) What methods of selling and advertising are used?
14) What do they actually put in their products?
15) How much do they make off of their advertising and/or productivity?
16) How do they make their food?
17) Who or where do they get their products from?
18) What about healthy foods? How are they doing in business?
19) How are they getting through schools?
20) How good are they actually doing (in health terms)?
21) How far have they expanded in the United States? In the whole world?
22) In what ways do they use charitable actions to reap the benefits of business?
23) Why does McDonald's have ads that focus on healthy apple slices when the focus of their business is about fatty food?
24) Why are there no obese people in fast-food ads?
25) What is the reason for having play areas in restaurants?

Article Summaries:
The Child Targets
McDonald's restaurant launches its "Healthy Lifestyle" in the U.K.on June 21, 2004. The Golden Arcs have spent a small one million dollars in advertisements during a children's cartoon commercial break. The Ad sponsors a healthy life style of eating fruits and vegetables as well as keeping active. Andrew Taylor, chief executive and chairman of McDonald's UK, said: "The amount we spend on Children's TV advertising is very small so for us to allocate 1 million of what is no more than 5 million to one campaign is very serious investment. "Kath Dalmeny, from healthy eating group, The Food Commission, said: "It is good that companies like McDonald's are taking action but advertisers know if they don't then they will face the consequences. Kath Dalmeny states that McDonald's is only presenting their "Healthy Lifestyle" campaign in order to continue it's other campaign of targeting children to get them to eat at their restaurant.

unHappy_Meal.jpg

Smoke and Mirrors
An independent study conducted by Mr. Dario D. presents the false advertisements that fast-food companies usually portray on all of their advertisements. Mr. Dario presents comparisons between the advertised fast-food compared to the real-life food he was served. It is apparent from Mr. Dario's samples that what is shown on T.V. is far from the truth. What would appear to be attractive looking food on advertisements is only deceptions concocted by our local delicacy distributors.

Taco-Bell-Taco-12.jpg
Advertised Crunchy Taco and served Crunch Taco

McDonalds-BigMac-1.jpg
Advertised Big Mac and served Big Mac

Burger_King_-_Whopper_Ad-Size1.jpg











Advertised Big Mac and served Big Mac

Fast Food Targeted Marketing
The fast food industry has selected its victims to be targeted by their ads. Teenagers and little children have been specifically targeted by commercial ads. Children's ads usually range from anything that kids are associated with, such as commercial breaks after cartoon shows and internet sites. Teens' ads usually contain movie promotions/tie-ins or celebrity endorsements that are worshiped by teens. Idles of the America are turned against it's youth when they use their popularity to sell themselves as puppets of the Fat Food Industries.

Restrictions on Child Targeted Advertising
This article explains the steps that the government is planning to take in the future in order to restrict the damage that food advertising causes on the American public. there will be a nutrition criteria which all food companies must follow when advertising their products. According to this article, "Approximately one in three products currently advertised to kids do not meet the new nutrition criteria," and hopefully, this new government action will change that. Targeting children with unhealthy foods is one of the main reasons why our country is so obese.

False Advertising
Food companies have been placing nutrition labels on their products that are not completely true. To better promote a product, some companies will promote the one healthy ingrediant in their food, even if it is accompanied by 10 more unhealthy ones. They also neglect to mention that even some healthy foods can be bad for a consumer if they are eaten in excess. If companies were regulated on the advertisement of their products, maybe there would be less confusion on what is healthy and what isn't. In the mean time, it is suggested to buy food with the discretion one might use when purchasing a used car.
external image bigmac.jpg?w=348&h=270external image images?q=tbn:ANd9GcRNUF5THU5DI_RpxGTMdf9mYUUG_QASL1vdqBpZ-e2HVRBj1JxFOzZ4ru5r0Q

Healthy vs Unhealthy
Statistics show that unhealthy food companies spend a lot more on advertising than healthy foods. Prepared conveniance foods take up 22.1 percent of all food advertising while fruits, vegetables, grains, and beans take up 2.2 percent. Healthy foods like fruits and vegetables stand no chance against the large budgets of the large fast food chains of McDonalds and Burger King. Foods with the higher advertising expenditures tend to be the ones that are over-consumed by a majority of Americans.

McDonald's to Kids: Apple Slices For All, Whether or Not You Want Them
Apple slices are being sold at mcdonalds and many people are skeptical about it.many people wonder why all of a sudden, this fatty fast food company would start selling somthing healthy and revolve their comercial around it.Many belive that this is being done so that mcdonalds can say that they are actually selling at least one helthy item.this way, when someone points their finger and calls them unhealthy,they will have the apples comeback.

Companies Fall Short in Advertising Healthy Foods to Children
We watch tv everyday and see plenty of commercials for all these fatty fast food places but do you remember the last time yiou saw a comercial for fruit or vegetables. it has been seen that all they healthy food companys are falling behind in their advertisments.they have not spent nearly as much as mcdonalds on comercials.due to this, people are not influenced to buy healthy items.

Surprise Ingredients in Fast Food
people go to these fast food places and order what they want.it tastes great but people are starting to wonder what makes them so good.as some people got more in depth about what actually goes into their products, they realize that there is alot more to what they are eating then meets the eye.alot of the fast food products contain chemicals and conservatives so that they do not go bad.is it really safe for all these people to consume that??

CBS NEWS: Fast Food Linked to Child Obesity
After researching and interviewing from the public and online, CBS news reporters and editors found that the amount of children who become larger or overweight gained those extra calories from fast food restaurants. The fast food commercials on television today have been to purpose to aim at consumers. There are companies, such as McDonalds, who spend a large amount of money to make brief commercials that are purposely aiming for kids. Even though fast food restaurants are spread widely, research conducts that they are not the head of the problem, but they are one of many major contributors.

Food Advertising and Fast Food Trick
Haynes, an R.D. (Registered Dietitian), first states in her blog that obviously the foods you purchase from advertisements aren't exactly like the image. In fact, she found that it was the consumer's compulsion for the food, making it harder for him/her to control an average amount of food consumed. "This is precisely what advertisers are trying to achieve" (Haynes). From her research upon this, with the resources of David Kessler, she found the solution to push away the craving. We have to rethink, or rewire our brains, differently than what we would normally think of fast foods.

NEW YORK TIMES: Commercials Are the Culprit in TV
At the University of California, Los Angeles, research came up with findings of children becoming obese not from television shows, but the commercial advertisements they have been exposed to. There are other variables that contribute to the weight problem, but the connection between commercials and weight stayed. Zimmerman conducted that children are more likely to try out unhealthy foods as they are being exposed through comercialism. However, it didn't conclude to the common case of lacking physical activity, because there are children who like to jump around the house while watching at the same time. Nonetheless, food advertisements over television is an unhealthy influence on the children.
external image fast_food_kills.pngexternal image 6a00d834520ed269e20105361768fc970c-320wi

external image fatfood.jpg

Analysis:
Our group has covered that foods can have a major effect on our society, and continues to influence consumers by improving their advertisement techniques; make commercials more comical, hysterical, delicious, grasping, etc. or post more catchy street/highway billboards. However, we focused mostly on the fast food group, leaving any other food industry out of topic. Keep in mind: other food industries, in general, will try to sell unhealthy products. There are some industries that take consumer health condition into consideration, and make products that are beneficial, but most industries will likely add foods that seem to be healthy, and not literally good at all. Advertising is one of the major keys not only to an increase in fast food economics, but also an increase of obesity. Once an ad has been seen, it becomes an interest or a curiosity to a person's mind, and that will most likely lead to trying the product out. And when that happens, it becomes difficult to resist. Fast food restaurants add playgrounds to attract children, making them a target for obesity risk. Yeah, it's like a trap for children. Food industries will argue in their defense that they're not held liable for obesity increase and development, but that depends on public opinion and departments/bureaus overseeing these industries. It is necessary to be wary of what you see on ads these days, and how you choose these to be reliable or liable. If you get the chance, rent or buy Supersize Me!, and you'll see the comparison on what is seen in ads and what that product actually looks like.

Works Cited List:

Andrews, John. "Surprise Ingredients in Fast Food." Natural News.com. Natural
News Network, 3 Nov. 2007. Web. 23 Sept. 2011.
<http://www.naturalnews.com/022194.html>.
Burros, Marian. "EATING WELL; Sorting Facts in Food Ads." New York Times. N.p.,
9 Mar. 1998. Web. 23 Sept. 2011. <http://www.nytimes.com/1988/03/09/
garden/eating-well-sorting-facts-in-food-ads.html?src=pm>.
"Council of Better Business Bureaus Announces Groundbreaking Agreement on
Child-Directed Food Advertising." Better Business Bureau.org. N.p., 4 July
2011. Web. 23 Sept. 2011. <http://www.bbb.org/us/article/
council-of-better-business-bureaus-announces-groundbreaking-agreement-on-child-di
rected-food-advertising-28325>.
Dario, D. "Fast Food – Ads vs. Reality." Alphaila. N.p., 2011. Web. 19 Sept.
2011. <http://www.alphaila.com/articles/failure/
fast-food-false-advertising-vs-reality/>.
"Fast Food Linked to Child Obesity." CBS News. The Assoc. Press, 2009. Web. 16
Sept. 2011. <http://www.cbsnews.com/stories/2004/01/05/health/
main591325.shtml>.
Gallo, Anthony E. "Chapter 9: Food Advertising in the United States." Editorial.
USDA. USDA/ERS, n.d. Web. 23 Sept. 2011. <http://www.ers.usda.gov/
publications/aib750/aib750i.pdf>.
Handle. "McDonalds launches 'healthy eating' children's ads." Manchester Evening
News. The Manchester Kitchen Company, 21 June 2004. Web. 19 Sept. 2011.
<http://menmedia.co.uk/manchestereveningnews/news/s/121/
121805_mcdonalds_launches_healthy_eating_childrens_ads.html>.
Haynes, Krista. "Food Advertising and Restaurant Tricks." The Biggest Loser
Resort. Ed. Leslie Segal, et al. N.p., 19 Dec. 2010. Web. 19 Sept.
2011. <http://blog.biggestloserresort.com/2010/12/
food-advertising-and-restaurant-tricks.html>.
MacVean, Mary. "Companies Fall Short in Advertising Healthy Foods to Children."
Los Angeles Times. N.p., 15 Dec. 2009. Web. 23 Sept. 2011.
<http://articles.latimes.com/2009/dec/15/nation/
la-na-kid-ads15-2009dec15>.
Mangu-Ward, Katherine. "McDonald's to Kids: Apple Slices for All, Whether or Not
You Want Them." Reason.com. Reason Magazine, 26 July 2011. Web. 23 Sept.
2011. <http://reason.com/archives/2011/07/26/
mcdonalds-to-kids-apple-slices>.
Parker, Tara. "Commercials Are the Culprit in TV- Obesity Link." New York Times-
Health. N.p., 9 Feb. 2010. Web. 19 Sept. 2011.
<http://well.blogs.nytimes.com/2010/02/09/
commercials-are-the-culprit-in-tv-obesity-link/?>.
"Rudd Center." Rudd Center for Food Policy & Obesity. N.p.: n.p., n.d. N. pag.
Rpt. of "Nutrient Profiling Model." Fast Food FACTS. Rudd Center for Food
Policy & Obesity at Yale, 2011. <http://fastfoodmarketing.org/>.
Fast Food Facts. Web. 21 Sept. 2011.
<http://fastfoodmarketing.org>.
Work Cited Supported by Noodletools